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Archiels Madhouse #27

Here's the cover of Archie's Madhouse #27, the first cover appearance of Sabrina the Teenage Witch.  I hadn't seen it before today, and I just wanted to share it...

http://pics.livejournal.com/shadzane/pic/00057y6h

It's odd, isn't it?  All the other covers for Madhouse in this period were simple gags, but this one is presenting readers with an unusual situation and hopes they'll but the book to see why this girl is doing what the commercial tells her to do.  I haven't read the book, but I assume Sabrina is under some sort of spell (from another witch, or maybe one of her own spells gone bad).  But back when this was published, most readers wouldn't have known who Sabrina was (she was just introduced in Archie's Madhouse #22 a few months earlier), and nothing on the cover clues you in to the fact that she is a witch.  So what did they think of it, I wonder?

Comments

( 2 Swingers — Comment )
90scartoonman
May. 31st, 2009 09:01 pm (UTC)
Just a few months earlier? That is odd to give her a cover without mentioning the witch aspect...unless they did it to draw in fans of teen comics with a fresh new face.
shadzane
Jun. 1st, 2009 06:05 am (UTC)
Yeah... except in Madhouse, there's no reason to expect a "fresh new face" since most cover characters don't even appear inside (because the cover is just a gag). This cover is a story teaser instead of a gag, but there's still no reason for the occasional Madhouse reader to expect the character shown to be a new reoccurring character.

Regular readers would recognize Sabrina, and maybe that's the point -- maybe ArchieCo was testing to see if Sabrina had any selling power: Put her on the cover and see if sales go up. But even so, I don't see why they wouldn't want to put her name on the cover...
( 2 Swingers — Comment )

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